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September 3, 2010 / Mike Biggs

5 good ways to FAIL – from Seth Godin via School of Thinking

Great point about failing, from School of Thinking » Blog Archive » SETH GODIN: 5 good ways to FAIL. Originally From Seth Godin’s blog … click through here:

••• This is well worth having a good long think about.

FAIL OFTEN: Ideas that challenge the status quo. Proposals. Brainstorms. Concepts that open doors.

FAIL FREQUENTLY: Prototypes. Spreadsheets. Sample ads and copy.

FAIL OCCASIONALLY: Working mockups. Playtesting sessions. Board meetings.

FAIL RARELY: Interactions with small groups of actual users and customers.

FAIL NEVER: Keeping promises to your constituents.

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