5 good ways to FAIL – from Seth Godin via School of Thinking
Great point about failing, from School of Thinking » Blog Archive » SETH GODIN: 5 good ways to FAIL. Originally From Seth Godin’s blog … click through here:
FAIL OFTEN: Ideas that challenge the status quo. Proposals. Brainstorms. Concepts that open doors.
FAIL FREQUENTLY: Prototypes. Spreadsheets. Sample ads and copy.
FAIL OCCASIONALLY: Working mockups. Playtesting sessions. Board meetings.
FAIL RARELY: Interactions with small groups of actual users and customers.
FAIL NEVER: Keeping promises to your constituents.